Blending two adjacent communities, J.Crew and Tracksmith partnered on a collaboration to bring premium run apparel to a new audience.  As Product Director, I owned the brand partnership as well as the product development and delivery of each collection.

The first collaboration between the two brands featured the stories of their leaders, Brendon Babenzien(Creative Director, J.Crew) and Matt Taylor(Founder, Tracksmith).  What they share is a love for running which is a big part of their daily routines.

The Fall/Winter 2022 Capsule featured some of Tracksmith's most storied pieces, from the best selling Harrier LS to the Bislett Pant which is part of the Founder's Collection.

Inspired by Tracksmith's Run Cannonball Run collections, this assortment is made for a mid run swim on a scorching hot summer day.

After hind sighting the initial capsule, we chose to keep the assortment a little tighter the second time around.  With the vibe of the Tracksmith RCR story to anchor the pieces, we felt this would more easily translate to the J.Crew athletic consumer.